Dated 11th July 2013
Government of India, Ministry of Finance, CBEC vide its Circular No.166/1/2013 –ST Dated 1st January, 2013 clarified the following:
It has been represented by life insurance companies that in terms of the practice followed, reminder notices/letters are being issued to the policy holders to pay renewal premiums. Such reminder notices only solicit furtherance of service which if accepted by policy holder by payment of premium results in a service. Clarification has been desired whether service tax needs to be paid on the basis of such reminders.
3. Under the Point of Taxation Rules 2011, the point of taxation generally is the date of issue of invoice or receipt of payment whichever is earlier. The invoice mentioned refers to the invoices as issued under Rule 4A of the Service Tax Rules 1994. No tax point arises on account of such reminders. Thus it is clarified that reminder letters/notices for insurance policies not being invoices would not invite levy of service tax. In case of issuance of any invoice, point of taxation shall accordingly be determined.
4. The above clarification is issued only for life insurance sector.
5. Trade Notice/Public Notice may be issued to the field formations accordingly.
SOURCE: GOVT. OF INDIA, Ministry of Finance